Jeju BOKGIL-MENU
Jeju BOKGIL
MENU
Jeju BOKGIL
MENU
Designed and developed the menu for 'Bokgil,' the newly opened restaurant in Jeju following its Gyeongju and Daegu locations, blending modern aesthetics with traditional elements. Focused on a clean layout, typography, and visual harmony to reflect the restaurant's unique identity.
Additionally, translated the menu content into Korean, English, and Chinese to ensure accessibility for diverse customers.
Year
2025
Role
Redesign
tools
figma
Photoshop
Illustrator
Client
Jeju BOKGIL
DELIVERABLES
Branding
UI/UX Desig
Wed Designn
Graphic Design
Designed and developed the menu for 'Bokgil,' the newly opened restaurant in Jeju following its Gyeongju and Daegu locations, blending modern aesthetics with traditional elements. Focused on a clean layout, typography, and visual harmony to reflect the restaurant's unique identity.
Additionally, translated the menu content into Korean, English, and Chinese to ensure accessibility for diverse customers.
Client
Jeju BOKGIL
DELIVERABLES
UI/UX Design
Graphic Design
Wed Design
tools
figma
Photoshop
Illustrator
Role
Redesign
YEAR
2025
Designed and developed the menu for 'Bokgil,' the newly opened restaurant in Jeju following its Gyeongju and Daegu locations, blending modern aesthetics with traditional elements. Focused on a clean layout, typography, and visual harmony to reflect the restaurant's unique identity.
Additionally, translated the menu content into Korean, English, and Chinese to ensure accessibility for diverse customers.
Client
Jeju BOKGIL
DELIVERABLES
UI/UX Design
Graphic Design
Wed Design
Role
Redesign
TOOLs
figma
Photoshop
Illustrator
year
2025
Overview
Bokgil, a brand known for its distinctive identity, sought a fresh redesign to refine its visual presentation. The client wanted to simplify the previously cluttered design, opting for a more minimal and sophisticated approach while incorporating Bokgil’s signature red as a key accent color.
Design Challenges
The existing design lacked cohesion, feeling overly complex and visually overwhelming. It failed to communicate a strong brand identity, making it difficult for customers to engage with the content effectively. Additionally, the absence of a clear visual hierarchy resulted in a cluttered appearance that detracted from the overall user experience. There was an opportunity to refine the design, ensuring it aligned with Bokgil’s core aesthetic, bold yet refined.
Creative Direction
My goal was to create a menu that embodies simplicity and elegance while staying true to Bokgil’s brand identity. By introducing a clean, structured layout and strategically using the signature red as a focal point, the new design enhances readability and strengthens brand recognition. This redesign transforms the menu into a visually compelling piece that not only serves its functional purpose but also elevates the overall brand experience.
Overview
Bokgil, a brand known for its distinctive identity, sought a fresh redesign to refine its visual presentation. The client wanted to simplify the previously cluttered design, opting for a more minimal and sophisticated approach while incorporating Bokgil’s signature red as a key accent color.
Design Challenges
The existing design lacked cohesion, feeling overly complex and visually overwhelming. It failed to communicate a strong brand identity, making it difficult for customers to engage with the content effectively. Additionally, the absence of a clear visual hierarchy resulted in a cluttered appearance that detracted from the overall user experience. There was an opportunity to refine the design, ensuring it aligned with Bokgil’s core aesthetic, bold yet refined.
Creative Direction
My goal was to create a menu that embodies simplicity and elegance while staying true to Bokgil’s brand identity. By introducing a clean, structured layout and strategically using the signature red as a focal point, the new design enhances readability and strengthens brand recognition. This redesign transforms the menu into a visually compelling piece that not only serves its functional purpose but also elevates the overall brand experience.
Overview
Bokgil, a brand known for its distinctive identity, sought a fresh redesign to refine its visual presentation. The client wanted to simplify the previously cluttered design, opting for a more minimal and sophisticated approach while incorporating Bokgil’s signature red as a key accent color.
Design Challenges
The existing design lacked cohesion, feeling overly complex and visually overwhelming. It failed to communicate a strong brand identity, making it difficult for customers to engage with the content effectively. Additionally, the absence of a clear visual hierarchy resulted in a cluttered appearance that detracted from the overall user experience. There was an opportunity to refine the design, ensuring it aligned with Bokgil’s core aesthetic, bold yet refined.
Creative Direction
My goal was to create a menu that embodies simplicity and elegance while staying true to Bokgil’s brand identity. By introducing a clean, structured layout and strategically using the signature red as a focal point, the new design enhances readability and strengthens brand recognition. This redesign transforms the menu into a visually compelling piece that not only serves its functional purpose but also elevates the overall brand experience.
Previous Design
Previous Design
